フュージョンマネージメントは、BtoBおよびBtoCの顧客関係管理(Customer Relationship Management:CRM)ソリューションに係わるコンサルティングサービスを提供しております。
【CRMコンサルティングサービス例】
  • 現状分析
    • マーケティングおよび顧客関係管理のマチュリティ分析
    • リアクティベーションおよびリテンションなどに係わる顧客情報データベース分析
    • ライフサイクルメールなどカスタマージャーニーに係わる分析

など

  • 戦略および計画の立案
    • 顧客関係管理に係わる中長期の戦略および契約
    • デジタルマーケティング
など
Our staff have more than ten years of CRM and marketing experience in both BtoB and BtoC industries. Having tracked record of more than $4 million of CRM leads conversion (in a year) through lead generation, CRM reactivation and retention programs. Above average open rate, click through rate and conversion rate for most of the campaigns run.
Experience in setting up CRM strategy for companies using various systems (e.g. Salesforce, Eloqua, Pardot, Marketo etc) Marketing CRM strategist with management experience. Certified SFDC email specialist and social studio specialist as well as proven marketing to sales conversion and revenue impacting track records.
Examples of Marketing and CRM Consultancy Services listed below

 

  • Current marketing and CRM maturity analysis
  • Current customer database analysis with reactivation and rentention segmentation
  • Acquisition & lead generation tapping on existing database
  • 360 degrees customer journey including lifecycle emails

 

  • QuickStart Marketing plan (for start-up)
  • QuickStart CRM plan (for company with marketing but new to CRM program)
  • QuickStart digital plan (for company with general marketing but new to digital)
  • QuickStart to e-commerce

 

  • Short- to mid-term advanced CRM plan
  • Comprehensive marketing plan inclusive of CRM, digital and traditional marketing inclusive of current maturity and database analysis
  • E-commerce plan with buyer journey

 

  • CRM data analytics
  • CRM loyalty membership program
  • CRM campaigns

 

  • Holistic marketing strategy comprises of CRM, content management, marcoms, digital and product marketing
  • Social media strategy and plan
  • Competitior analysis
  • Marketing automation/ CRM system comparison and implementation

 

Please contact us to find us more.